Att välja Väg, or why make a choice that matters

I have the opportunity to in a frequent manner attend conferences focusing on the opportunity or challenges for women. When the domain of researchers are present, it is ok to focus on the challenges and be honest but not discuss so much actions and solutions. Researchers leave that to the politicans or us in the industry. When the conference domain is women in industries or students, the guiding is to focus on the opportunity and the benefit of choosing different. However right now (12th and 13th of august) I am attending a conference  Att Välje Väg http://www.fanny.ax/, with a mixed domain, and hence and interesting conversation is building up.
1. You do make choices, even if you don't.
2. Genus matter, and in entrpreneurship the male genus is dominant, even if women have been entrpreneurs always.
3. If your mother has  been a positive strong role model, making her choices, you will tend to do the same.
4. If your environment is expecting of you as a women to choose, you will make a choice.

Reflecting on my present homebase beeing Accenture, I can see the same pattern. The few women making it to the top I tend to observe have often strong mothers and environments from their families expecting.  Then we in Accenture still have a road to travel to set straigth our expectations, not only the outspoken one but the once communicated in our environment through the informal channels.

And I do believe expectations are everything. So request expectations from your environment to move upwards and building business. Then make your choices that matters for you and the one you care for.